Washington Graphic Services (dcdesignfirm.com) can help you create a new website, develop a new corporate identity, produce your upcoming trade show booth, displays and signage, or launch an advertising campaign employing multiple mediums.

Our professional team will help you develop a marketing plan that advances your objectives and considers your budget. Our services and customers range from the relatively simple to large and complex campaigns. A new client (Abt Associates of Cambridge Massachusetts and Bethesda, MD asked WGS to design all the internal and external graphics and signage, utilizing their new brand corporate identity. WGS produced large graphics on walls, glass, elevators, external lit signs in four offices.

Corporate Identity and Brand Strategy

WSG develops corporate identity branding tools to help our clients clearly and compellingly communicate a differentiated, relevant and lasting value proposition.

Identity Strategy - Importance

When thoughtfully distilled and orchestrated, a cohesive identity strategy becomes a strategic advantage, enabling an organization to achieve five brand objectives:

• Differentiation - build brand preference by standing out
• Relevance - resonate with the needs of key audiences
• Coherence - reaffirm brand promise in all you do and say
• Esteem - build brand value through promises fulfilled
• Energy - stay current, responsive, and innovative

Identity Strategy - Tools

• Positioning - We enable brands to represent unique and lasting value in the minds of key audiences
• Messaging - We create meaningful statements for communicating positioning among audiences of all types
• Design - We work with the best design talent in the world to develop meaningful, culturally appropriate identity design systems for visual impact
• Naming - We create ownable, memorable names and naming strategies for organizations with complex product and brand portfolios

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